Shake the bottle well before use and during use.
Its best applied sparingly for even better protection, the more you apply once each coating is dry the better the protection, at most three coatings is more than enough to give a very long protection.
Applied thinly will make the protection cream blend In with your leather without changing the appearance / level of sheen.
If you wanted to gain a sheen level on your leather, apply thicker and buff like you would a car polish to produce a nice shiny finish.
Allow the product to dry between coats for around 10 to 15 minutes, once dry this can be buffed to lock in the special molecules giving you fantastic protection